News & Events

Savvy Girl Golf Reading the Green in Style

Rochester Business Journal, May 29, 2015 —Diane McCue always had a hard time finding a golf purse to fit all her needs.

When McCue, 59, a former Eastman Kodak Co. vice president, was looking for something to do after retirement, she decided to turn the golf-purse difficulties into a second career.

Working with her sister, Deb Story, 60, McCue came up with the idea for Savvy Girl Golf LLC, a line of fashionable and organized golf accessory bags. McCue, the Fairport company’s CEO, says her retirement was the perfect time to start a company.

“Because we were retired and didn’t need this to make a living, we had the chance to do it right,” she says.

Doing it right meant many brainstorming sessions around her dining room table and a series of prototypes until the bags were just right. McCue and Story conducted competitive analysis at the PGA Golf show in Orlando and in visits to golf pro shops and retail outlets.



Two Savvy Sisters Tee Up EWGA with the Ultimate Purse

EWGA, Palm Beach Gardens, FL, April 29, 2015 — The EWGA announces Savvy Girl Golf as their newest Member Benefit Provider.

Diane & Deb are not only accomplished businesswomen, but are sisters and members of EWGA’s Southwest Florida Chapter. Former Kodak Executive, Diane McCue and Finance and Accounting Professional, Deb Story, discovered that most women seem to have a love/hate relationship with their golf purse. This discovery led these two entrepreneurial sisters to launching Savvy Girl Golf, a line of fashionable, functional and well organized golf accessory bags for women.

“Its always great to have EWGA members as national partners of our association,” said Ashley Nelson, Director of Partner Relationships. “Debora and Diane love women’s golf and found a need to design a purse for women golfers that is functional and stylish at the same time. The quality of their purse encompasses innovation and fashion. Our EWGA members will love the overall design and feel of this great purse on and off the course.”


“Women of Golf” Radio Show Interviews Founders of Savvy Girl Golf

WOMEN OF GOLF/BLOGTALKRADIO.COM – February, 2015 —  Diane and Deb are interviewed about the vision of Savvy Girl Golf.

Here’s a little about the show: “WOMEN OF GOLF” Ted J. Odorico host of Golf Talk Live and LPGA Professional – Cindy Miller team up for a new show, the WOMEN OF GOLF. The WOMEN OF GOLF program will tackle many of the important topics facing women in the golf industry today, from equipment, coaching, health and of coarse accessibility. We’ll talk with some of the best instructors & players from the LPGA , as well as women from the corporate world.


Fashion and Golf Can Go Together

DEMOCRAT & CHRONICLE, August 31, 2014 — Diane McCue took up golf over a decade ago to network in the boys club. But she found the women’s golf accessories needed help. McCue, a former Kodak executive, searched for fashionable and functional products on the market and discovered there is a niche to be filled.


Savvy Girl Golf Company Tees Up New Line of Women’s Golf Accessory Bags

Company Launches Unique New Products for Women Golfers; Unmet Need Drives Development of Fashionable, Organized Golf Purses for Women.

FAIRPORT, N.Y., August 6, 2014 — The discovery that most women seem to have a love/hate relationship with their golf purse led two entrepreneurial sisters to launch a line of fashionable and organized golf accessory bags for women that may change that perception.

Doing business as Savvy Girl Golf, siblings Diane McCue (a former corporate officer at Kodak) and Deb Story (a finance and accounting professional) conducted market research that revealed women golfers want a special bag for golf accessories that was good looking, functional and well organized.

With an idea born from conducting competitive assessments at the PGA Golf show in Orlando along with visits to golf pro shops and retail outlets, Ms. McCue and Ms. Story saw an opportunity to produce a unique golf accessory bag for women and make it available via the internet…


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